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2021

A year of decarbonizing with Joro

We lowered
emissions
by 21%

Half of our impact came from reducing emissions by changing the way we spend.

Half came from offsetting emissions we couldn't yet avoid.

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& right

life in 2021

joro future

If everyone in the U.S. did that, we’d have an impact equal to taking 100% of cars off the road and closing down 40% of coal plants.

Imagine

What would the world look like if we replaced cars with trees?

We lowered
emissions
by 21%

Half of our impact came from reducing emissions by changing the way we spend. Half came from offsetting emissions we couldn't yet avoid.

If everyone in the U.S. did that, we’d have an impact equal to taking 100% of cars off the road and closing down 40% of coal plants.

Imagine

What would the world look like if we replaced cars with trees?

slide left
& right

life in 2021

joro future

Saving money, saving the planet

After joining Joro, our community tends to spend less money.

"On Black Friday, I was browsing deals. But I remembered I had downloaded Joro. I thought, 'do I really need this?' I closed my tabs and didn't buy anything."

Sherry H.,Joro User

$3,300

The median 2021 annual savings
per Joro user

Travel and utilities drove the greatest savings

People’s biggest carbon savings come from actions like flying less and being more efficient about energy use at home.

Proportional graph titled: 'Average Joro emission savings per carbon category'. Food and drink: 4%; home energy: 23%; goods and services: 17%; travel: 56%; Proportional graph titled: 'Average Joro emission savings per carbon category'. Food and drink: 4%; home energy: 23%; goods and services: 17%; travel: 56%;

Our offsets really made an impact

A major concern with offsets is that they can be treated as a license to pollute. But Joro users lowered emissions by an additional 6% once they subscribed to monthly offsets.

Joro’s Net Zero Membership rewards lighter living by linking offsets directly to your footprint. Emit less? Pay less. Learn more about Net Zero.

Bar chart titled 'Your Emissions as a Net Zero Member'. Bar one, the tallest, shows emissions before joro; bar two, shows emissions after joining joro; bar three shows emissions after going net zero, with a negative bar showing how emissions are offset. Bar chart titled 'Your Emissions as a Net Zero Member'. Bar one, the tallest, shows emissions before joro; bar two, shows emissions after joining joro; bar three shows emissions after going net zero, with a negative bar showing how emissions are offset.

We supported meaningful carbon reduction & removal

The Joro community supported 6 incredible organizations around the world that not only reduce and remove carbon, but also support equity and biodiversity.

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Nori icon

With Nori, our soil carbon removal purchases incentivize farmers to adopt regenerative pratices.

Our soil carbon removal purchases incentivize farmers to adopt regenerative pratices.

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Running Tide icon

With Running Tide, we’re supporting a novel approach to sink kelp in the deep ocean and store carbon permanently.

We’re supporting a novel approach to sink kelp in the deep ocean and store carbon permanently.

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Charm icon

With Charm Industrial, we helped fund the largest permanent carbon removal delivery of all time.

We helped fund the largest permanent carbon removal delivery of all time.

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NCX icon

With NCX, our commuity supports landowners to sequester carbon in their forests instead of cutting them down for timber.

We help landowners sequester carbon in their forests instead of cutting them down for timber.

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Pachama icon

With Pachama, we protect and restore forests, keeping carbon locked in trees, supporting biodiversity, and creating jobs.

We protect and restore forests, keeping carbon locked in trees, supporting biodiversity, and creating jobs.

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With Grassroots Carbon, we support scientifically rigorous and farm and rancher-friendly soil carbon sequestration.

We support scientifically rigorous and farm and rancher-friendly soil carbon sequestration.

Looking ahead

to 2022

It might be time to break up with your bank

Are your hard-earned savings fueling the climate crisis? In this bad relationship, it’s not you, it’s them. Most people don’t know their bank is financing fossil fuels. 69% of Joro users bank with the Dirty Dozen.

The Dirty Dozen are the 12 top banks financing fossil fuels globally. JP Morgan Chase is by far the worst offender. Discover how to green your bank here.

Banking on Climate Chaos, 2021

Get green at home

We only pay our utility bills once a month, but it was the 4TH BIGGEST DRIVER of our collective emissions.

The best part? Switching to renewables either through your utility or by installing solar is a high-impact action you only have to do once.

Eliminate your utilities footprint

Go to Arcadia to switch to green energy.

Go to Arcadia to switch to green energy, or use Energy Sage to explore solar options in your area.

Already have green energy? Learn more home energy hacks.

The rise of crypto

Coinbase became the 15th most popular investment platform for the Joro community in 2021.

As cryptocurrency investments grow, it may be helpful to be mindful of their environmental impact.

The computer processing power to mine bitcoin consumes more energy each year than the entire countries of Malaysia or Sweden. Read about the carbon footprint of crypto.

Bitcoin Electricity Consumption Index, Cambridge University

The power to mine bitcoin consumes more energy each year than the entire countries of Malaysia or Sweden. Read about the carbon footprint of crypto.

Bitcoin Electricity Consumption Index, Cambridge University

COINBASE

COINBASE

15TH

largest investment
platform by funds invested

Friends make everything better

People who followed at least one other person on Joro had 20% more carbon savings than those who went at it alone.

Talk about the climate elephant in the room

According to 2021 Pew Research, most people (80%) want to take action to fight climate change. But only 1 in 3 talk about climate with friends and family.

Starting a conversation is one of the most impactful climate actions you can take.

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